LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Game/Bendy and the Ink Machine
Grade B14 sourcesHIS-00437

Bendy and the Ink Machine

Game · 2017 · Niche

38Editable slideCertificate

A free episodic horror game drew a reported 1.5 million fan-made YouTube videos.

Clip · Markiplier on YouTube
Clip · DAGames on YouTube
Bendy and the Ink Machine on Steam
Joey Drew Studios (theMeatly and Mike Mood)
WHAT IF DISNEY WENT BAD...? | Bendy and the Ink Machine
Markiplier on YouTube
BENDY AND THE INK MACHINE SONG (Build Our Machine) LYRIC VIDEO - DAGames
DAGames on YouTube
Bendy and the Ink Machine - Reveal Trailer
The Bendy Wiki
Ink Demons & the Indie Canadian Game Scene: An Interview with ‘Bendy and the Ink Machine’ Programmer, Mike Mood
Con Safos Magazine
Bendy started his YouTube channel and the success went to his head.
Player.One
Bendy and the Dark Revival for PS4, Xbox One launches March 1
Gematsu

Spread Score

How it works
Reach35ContagionNo data yetBreadth70Velocity0Longevity4038

Numbers

Reported downloads
>750K
Reported Jul 20, 2017 · Platform unspecified · Player.One
Peak date
Week of Jul 20, 2017
Feb 10 ’17 to Week of Jul 20, 2017
Platforms
5
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • Response chainPrimary
  • Fandom mobilisation

How it spread

Trace the origin

theMeatly and Mike Mood released Chapter One free on Game Jolt on Feb. 10, 2017. YouTubers including Jacksepticeye and Markiplier played it, fans made songs, art and cosplay, and by July Player.One reported 750,000 downloads. Four more chapters and ports followed.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’16Mar ’17JunSepDecMay ’18OctJan ’19JulJul ’20Nov ’21Jan ’23PeakYouTubeOpen webPressRetailApp stores
YouTubeOpen webPressRetailApp stores

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2017

    theMeatly precursor · Jan 30 ’17

    theMeatly uploaded the game's reveal trailer to his YouTube channel.[1]

    Bendy and the Ink Machine - Reveal Trailer
    Open the first post ↗

  2. February 2017

    theMeatly and Mike Mood seed · Feb 10 ’17

    The developers released the first chapter free on Game Jolt.[2][5][8]

    Ink Demons & the Indie Canadian Game Scene: An Interview with ‘Bendy and the Ink Machine’ Programmer, Mike Mood

  3. Gaming Respawn press · Feb 10 ’17

    Gaming Respawn reported that Chapter One was out that day on Game Jolt.[8]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source · Score 30 → 38
  2. 2026-10-13Added: 14 events, 11 sources · Score 30
Origin
Seeded
Sector
Gaming
Region
CA
Reported downloads
>750K
Reported Jul 20, 2017 · Platform unspecified · Player.One
Evidence
Grade B

Spread the same way

Noah Centineo’s internet-boyfriend breakout

X · 2018

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Mastercard: Abracadabra: From Fan to Featured

TV · 2025

52
Lady Gaga - “Abracadabra” Music Video Presented by Mastercard

1.4B impressions

Helluva Boss

YouTube · 2019

50
HELLUVA BOSS (PILOT)

Peaked at #1

Peloton Let Yourself Go with Hudson Williams

Instagram · 2026

42
Ashley Woodfolk (@ashwrites) on Threads

20M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesNov ’16Mar ’17JunSepDecMay ’18OctJan ’19JulJul ’20Nov ’21Jan ’23PeakYouTubeOpen webPressRetailApp stores
YouTubeOpen webPressRetailApp stores

14 more events on this chart

Join free to see them

  1. January 2017

    theMeatly precursor · Jan 30 ’17

    theMeatly uploaded the game's reveal trailer to his YouTube channel.[1]

    Bendy and the Ink Machine - Reveal Trailer
    Open the first post ↗

  2. February 2017

    theMeatly and Mike Mood seed · Feb 10 ’17

    The developers released the first chapter free on Game Jolt.[2][5][8]

    Ink Demons & the Indie Canadian Game Scene: An Interview with ‘Bendy and the Ink Machine’ Programmer, Mike Mood

  3. Gaming Respawn press · Feb 10 ’17

    Gaming Respawn reported that Chapter One was out that day on Game Jolt.[8]

  1. platform jump · Feb 22 ’17

  2. owner response · Apr 18 ’17

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 3 sourced numbers and 14 sources. Start with a free account.

Join freeGo Pro