Spread Certificate · No. HIS-00776
This certifies how far it spread
Billie's Scratch-and-Sniff Armpits
Billie ·April 2025 ·seeded onInstagramthenPressRetailOpen web
Spread Score
49
Notable
Verified independently
Verified
3M views
Instagram launch Reels only; no derivative total
Case Studied by Vendry
Verified
255K views
TikTok launch post, historical report; no derivative total
Case Studied by Vendry
Verified
2 days
Seed to peak, Apr 23 to Apr 25
Verified
4 platforms
Started on Instagram
Claimed, not audited
Claimed
1.75B impressions
Campaign earned impressions, brand claim; cutoff unspecified
Per Shorty Awards / Billie entrant submission
Claimed
4M impressions
Launch partnership impressions; subset of campaign total
Per Shorty Awards / Billie entrant submission
Claimed
5M
In-person interactions claimed; method unspecified
Per Shorty Awards / Billie entrant submission