Bird Box and the Bird Box challenge

26M

Nielsen U.S. TV seven-day unduplicated viewers, nearly

Variety

3.9M

Nielsen U.S. TV peak average-minute audience, rounded

Variety

Week of Dec 31, 2018

Observed peak date, Nov 12 ’18 to Week of Dec 31, 2018

8 platforms

Started on Box office

89M

Netflix global accounts, first four weeks, later disclosure

Per Time

45M

Netflix global accounts, first seven days, at least 70% watched

Per Variety

500K

Briefed Twitch campaign, minutes watched (lower bound)

Per We Are Social Australia