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Library/Film/Bird Box and the Bird Box challenge
Grade A25 sourcesHIS-01513

Bird Box and the Bird Box challenge

Film · 2018 · Notable

52Editable slideCertificate

Netflix claimed 45 million first-week accounts as Bird Box memes became a challenge.

Trailer · Netflix on YouTube

🍸

@gaggarini · Dec 21, 2018

blind people in bird box

1.1K7
Post · @gaggarini on X
Clip · Morgan Adams on YouTube

Netflix Tudum

@NetflixTudum · Dec 28, 2018

Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!

56K1.6K
Post · @NetflixTudum on X

Netflix

@netflix · Jan 2, 2019

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

222.8K4K
Post · @netflix on X

Good Morning America

@GMA · Jan 2, 2019

#BirdBoxChallenge: @michaelstrahan attempts to put lipstick on @sarahaines with a blindfold on! #GMADay gma.abc/2s3XvRz

24540
Post · @GMA on X
Bird Box and the Bird Box challenge: poster
Wikipedia (non-free, fair use)
Bird Box | Official Trailer [HD] | Netflix
Netflix on YouTube
Bird Box
Variety
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!
@NetflixTudum on X
#BirdBoxChallenge: @michaelstrahan attempts to put lipstick on @sarahaines with a blindfold on! #GMADay
@GMA on X

Spread Score

How it works
Reach87Contagion10Breadth60Velocity58Longevity2252

Numbers

Observed peak date
Week of Dec 31, 2018
Nov 12 ’18 to Week of Dec 31, 2018
Platforms
8
Started on Box office
Origin
Mixed
Entertainment

Mechanics

  • ChallengePrimary
  • Remixable template
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Netflix promoted Bird Box with blindfolded gamers, then viewers made memes and challenge videos. It claimed 45 million first-week accounts. The challenge reached television; Netflix warned against injury and YouTube clarified its dangerous-content rules.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesAug ’18OctDecJan ’19FebSepJul ’20May ’21DecSep ’22Observed peakYouTubeBox officeTwitchOpen webXTVTikTokPress
YouTubeBox officeTwitchOpen webXTVTikTokPress

13 more events on this chart

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Timeline (16)

  1. October 2018

    Netflix precursor · Oct 24 ’18

    Netflix released a trailer showing Sandra Bullock and two children wearing blindfolds.[1]

    Open the first post ↗

  2. November 2018

    Netflix / AFI FEST seed · Nov 12 ’18

    Bird Box premiered at AFI FEST, which offered public tickets to its gala screenings.[2][3][4]

    Bird Box

  3. December 2018

    Netflix / We Are Social Australia owner response · Dec 2018

    Netflix briefed four Australian gamers to stream blindfolded gameplay and invite fans to try it.[5][6]

  1. commercial · Dec 13 ’18

  2. platform jump · Dec 21 ’18

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Activity · Instagram · 201654

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