Spread Certificate · No. HIS-00854
This certifies how far it spread
The Glossier You 'Men Magnet' TikTok
@bitcoin_papi (testimonial); Glossier (perfume) ·June 2022 ·seeded onTikTokthenPress
Spread Score
37
Niche
Verified independently
Verified
38.7M views
Located follow-up component; Spark Ads included
TikTok / @lyssielooloo
Verified
14.2M views
Seed component; ten largest derivatives not established
TikTok / @bitcoin_papi
Verified
Week of Dec 5, 2022
Peak date, Jun 22 ’22 to Week of Dec 5, 2022
Verified
2 platforms
Started on TikTok
Claimed, not audited
Claimed
6K sold
Glossier claim: units on the video’s posting day
Per Who What Wear
Claimed
500%
Marketer claim: daily sales increase from reactive campaign
Per Melanie Rabino
Claimed
50%
Brand claim: sales increase in the next 24 hours
Per Who What Wear