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Library/Creator moment/The Glossier You 'Men Magnet' TikTok
Grade B17 sourcesHIS-00854

The Glossier You 'Men Magnet' TikTok

Creator moment · 2022 · Niche

37Editable slideCertificate

Glossier said a TikTok testimonial preceded an overnight surge to 6,000 bottles.

Original · @bitcoin_papi
Clip · @lyssielooloo on TikTok
@Glossier sponsor me
@bitcoin_papi on TikTok
Glossier You perfume bottle.
Glossier
ITS A MEN MAGNET
@lyssielooloo on TikTok
Glossier Product & Retail Launches — Melanie Rabino
Melanie Rabino
Year on TikTok: 2022, truly #ForYou - Newsroom | TikTok
TikTok Newsroom
How Glossier's perfume saved it from the millennial dustbin
Business Insider (via Yahoo)
Ženske po vsem svetu trdijo, da je ta parfum ultimativni generator komplimentov: Če ste iskali novo dišavo za vsak dan, je to vaša najboljša izbira
Elle Slovenia
Glossy+ Research: Brands are prioritizing TikTok marketing for the holidays
Glossy
Brands need to reset their relationship with celebs
MediaCat UK
the-art-of-smelling-good-308858-1694470124431-fb
Who What Wear
Four bottles of Glossier You fragrance are stacked on a white background, starting at the bottom with Doux, then You, then Reve, then Fleur at the top.
The Business of Fashion

Spread Score

How it works
Reach57Contagion60Breadth10Velocity2LongevityNo data yet37

Numbers

Located follow-up component; Spark Ads included
38.7M
As of Oct 15, 2026 · TikTok · TikTok / @lyssielooloo
Peak date
Week of Dec 5, 2022
Jun 22 ’22 to Week of Dec 5, 2022
Platforms
2
Started on TikTok
Leverage
129000×
38.7M on 300 followers at seed

Mechanics

  • Underdog
  • Low-effort copy
  • Platform jump
  • Press loopPrimary

How it spread

Trace the origin

A June testimonial inspired a July “men magnet” follow-up. Glossier boosted creator posts with Spark Ads and added purchase links. Press covered the reviews and sales; Glossier later claimed an overnight rise from 600 to 6,000 bottles.

Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’22JulSepDecMar ’23AugDecJul ’24OctMar ’25OctAug ’26PeakTikTokPress
TikTokPress

13 more events on this chart

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Timeline (16)

  1. June 2022

    @bitcoin_papi seed · Jun 22 ’22

    @bitcoin_papi posted a testimonial about men asking which perfume she wore.[1]

    @Glossier sponsor me
    300 followersOpen the first post ↗

  2. July 2022

    @lyssielooloo owner response · Jul 22 ’22

    @lyssielooloo posted a follow-up captioned “ITS A MEN MAGNET”.[2][6]

    ITS A MEN MAGNET

  3. August 2022

    Public platform jump · Aug 3 ’22

    Public covered the testimonial and embedded another creator’s first-impressions review.[3]

Changelogupdated Oct 15 ’26
  1. 2026-10-15Added: 16 events, 17 sources · Score 37
Origin
Mixed
Sector
Beauty & personal care
Region
US
Located follow-up component; Spark Ads included
38.7M
As of Oct 15, 2026 · TikTok · TikTok / @lyssielooloo
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesApr ’22JulSepDecMar ’23AugDecJul ’24OctMar ’25OctAug ’26PeakTikTokPress
TikTokPress

13 more events on this chart

Join free to see them

  1. June 2022

    @bitcoin_papi seed · Jun 22 ’22

    @bitcoin_papi posted a testimonial about men asking which perfume she wore.[1]

    @Glossier sponsor me
    300 followersOpen the first post ↗

  2. July 2022

    @lyssielooloo owner response · Jul 22 ’22

    @lyssielooloo posted a follow-up captioned “ITS A MEN MAGNET”.[2][6]

    ITS A MEN MAGNET

  3. August 2022

    Public platform jump · Aug 3 ’22

    Public covered the testimonial and embedded another creator’s first-impressions review.[3]

  1. press · Nov 16 ’22

  2. press · Nov 26 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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