Spread Certificate · No. HIS-01189
This certifies how far it spread
Bluey
Ludo Studio; Joe Brumm (creator); BBC Studios (global distribution and merchandising) ·October 2018 ·seeded onTVthenPressRetailOpen webTikTok
Spread Score
48
Notable
Verified independently
Verified
#1
Nielsen US overall streaming title, full year 2025
The Hollywood Reporter
Verified
#2
Nielsen US overall streaming rank, first half of 2026
Nielsen
Verified
5.6 years
Seed to milestone, Oct 1 ’18 to Apr 22 ’24
Verified
5 platforms
Started on TV
Claimed, not audited
Claimed
20M sold
Bluey books sold worldwide by May 2024; lower bound
Per BBC Studios via PR Newswire
Claimed
#1
UK preschool toy licence, full year 2023
Per BBC Studios via PR Newswire
Claimed
100K sold
Australian mini plush sales since November; supplier claim, lower bound
Per ABC News