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Library/Series/Bluey
Grade A25 sourcesHIS-01189

Bluey

Series · 2018 · Notable

48Editable slideCertificate

The Australian preschool series reached 55.62 billion US streaming minutes in 2024.

Trailer · Disney Jr. on YouTube
Clip · Disney Jr. on YouTube
Bluey
Ludo Studio; Joe Brumm (creator); BBC Studios (global distribution and merchandising)
Bluey: poster
Wikipedia (non-free, fair use)
Official Trailer 🎥| Bluey | Disney Junior
Disney Jr. on YouTube
Bluey announced as part of ABC Childrens 2018 slate announced
ABC
5 Reasons Why Parents Will Love Bluey
Australian Children’s Television Foundation
Animated dog family.
ABC News
A young animated Blue Heeler stands atop playground equipment and surveys the land, three other animated dogs play behind him.
ABC News
A still from the Flat Pack episode of Bluey, which was temporarily removed, edited and reposted after a view complaint.
ABC News
Bandit, the dad dog, grabbing a flab of fat on his tummy in the bathroom.
ABC News
Bluey special 'The Sign' and creator Joe Brumm
Deadline
'The Sign' Marks Biggest 'Bluey' Episode Premiere Ever with 10.4 Million Views on Disney+
The Walt Disney Company
BBC Studios and The Walt Disney Company Announce First-Ever ‘Bluey’ Animated Feature Film
The Walt Disney Company
Bluey and Bingo photographed by Quinn Daedal; Commons lists CC BY-SA 4.0.
Quinn Daedal / Wikimedia Commons
Magic Xylophone | S1 E1 | Full Episode | Bluey | @disneyjr
Disney Jr. on YouTube
What's New On Disney+ | Bluey - What's On Disney Plus
What’s On Disney Plus
digital day out 2025
Unbound

Spread Score

How it works
Reach47Contagion35Breadth90Velocity0Longevity6148

Numbers

Seed to milestone
5.6 years
Oct 1 ’18 to Apr 22 ’24
Platforms
5
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Platform jumpPrimary
  • Identity badge
  • Press loop
  • Controversy
  • Mystery & lore

How it spread

Trace the origin

Bluey began on ABC Kids, then reached US television, toys, Disney+ and the stage. TikTok clips brought childless adults into fan communities. Nielsen ranked it first in US streaming for two consecutive years.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesAug ’17May ’18DecNov ’19Jun ’20Sep ’21Jan ’23JunMar ’24AugJun ’25Sep ’26MilestonePressTVRetailOpen webTikTok
PressTVRetailOpen webTikTok

13 more events on this chart

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Timeline (16)

  1. November 2017

    ABC precursor · Nov 14 ’17

    ABC announced Bluey among its commissioned Australian animation series for the following year.[1]

    Bluey announced as part of ABC Childrens 2018 slate announced
    Open the first post ↗

  2. October 2018

    Ludo Studio / ABC Kids seed · Oct 1 ’18

    Bluey premiered on ABC Kids with The Magic Xylophone.[2][3][4]

    5 Reasons Why Parents Will Love Bluey

  3. ABC News press · Oct 7 ’18

    ABC News reported on the Brisbane-made series in its first broadcast week.[5]

    Animated dog family.

  1. platform jump · Sep 9 ’19

  2. commercial · Dec 24 ’19

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
AU
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 201766

13 Reasons Why

Netflix

The Netflix series drew more than 11 million tweets within a month of release.

42.2K sold

1 / 8

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New cases, every week

How the next thing spread, the week it does.