Spread Certificate · No. HIS-01689
This certifies how far it spread
Bodyform Wombstories
Essity (Bodyform / Libresse); AMV BBDO (agency) ·July 2020 ·seeded onYouTubethenPressInstagramXFacebookTVOpen web
Spread Score
39
Niche
Verified independently
Verified
780K
Original YouTube video views recorded by ALIGN/ODI; excludes derivatives
ALIGN / Overseas Development Institute
Verified
3 outlets
National press, from Adweek and The Independent
Verified
12 months
Seed to milestone, Jul 1 ’20 to Jun 25 ’21
Verified
7 platforms
Started on YouTube
Claimed, not audited
Claimed
1.5B impressions
UK earned-media reach claimed in award entry; not unique people
Per The Caples Awards / AMV BBDO
Claimed
6.1M impressions
Media Bounty social programme impressions; overlaps other reach
Per Media Bounty
Claimed
4.8M impressions
Media Bounty social programme reach; overlaps impressions
Per Media Bounty