Bodyform Wombstories
Campaign · 2020
Agency entries reported over 100 million views for Bodyform and Libresse’s Wombstories.
Spread Score
How it worksNumbers
- UK earned-media reach claimed in award entry; not unique people
- 1.5B
- Self-reported · The Caples Awards / AMV BBDO
- Seed to milestone
- 12 months
- Jul 1 ’20 to Jun 25 ’21
- Platforms
- 7
- Started on YouTube
- Origin
- Mixed
- Health & fitness
How it spread
Trace the originBodyform and Libresse released Wombstories in July 2020, followed by paid influencer posts, viewer stories and press. The film led into Painstories and won Cannes Film and Film Craft Grands Prix. Its Film award is the peak milestone; no attention maximum was measured.
Documented milestone; not a measured attention peak.
Timeline (16)
July 2020
Adweek press · Jul 1 ’20
Adweek covered the film as it launched across Europe, including the UK.[1]
Media Bounty / Bodyform owner response · Jul 2020
Bodyform used paid influencers to share their own stories and direct followers to the film on YouTube.[4]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Give people a language for experiences they struggle to describe.
Every number (13)
- Media Bounty social programme impressions; overlaps other reach“6.1m impressions”6.1M[4]
Press (3 outlets)
- Jul 1, 2020same day
Adweek · This Powerful Ad Explores the Joy and Agony of Having a Womb
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