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Library/Campaign/Bud Light and Dylan Mulvaney/Certificate

Spread Certificate · No. HIS-01749

Bud Light partnership with trans TikTok star Dylan Mulvaney prompts conservative backlash

This certifies how far it spread

Bud Light and Dylan Mulvaney

Bud Light / Anheuser-Busch ·April 2023 ·seeded onInstagramthenXTikTokYouTubeOpen webPressRetail

Spread Score

38

Niche

Verified independently

Nothing claimed by its makers

Verified

$297.3M

Bud Light US retail dollar sales, four weeks ending May 28

CBS News

Verified

$71.5M

Bud Light US retail dollar sales, week ending April 29

CBS News

Verified

5 days

Seed to peak proxy, Apr 1 ’23 to Apr 6 ’23

Verified

7 platforms

Started on Instagram

Issued Oct 26, 2026 · Spread Score v1.3 · 22 sources

howitspread.com/id/HIS-01749

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<a href="https://howitspread.com/id/HIS-01749"><img src="https://howitspread.com/badge/HIS-01749.svg" alt="Spread Score 38, Niche, verified by How It Spread" height="40"></a>

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