Spread Certificate · No. HIS-00069
This certifies how far it spread
The McWhopper Proposal
Burger King ·August 2015 ·seeded onXthenPressFacebookYouTubeOpen webRetail
Spread Score
57
Notable
Verified independently
Verified
3 outlets
National press, from CBS Boston and Business Insider, syndicated by Yahoo Finance
Verified
Same day
Seed to peak, Aug 26, 2015
Verified
6 platforms
Started on X
Claimed, not audited
Claimed
9.3B impressions
McWhopper global impressions, later brand claim (AMA)
Per American Marketing Association, quoting Burger King’s Fernando Machado
Claimed
10.5K posts
Agency-reported DIY videos, all platforms (lower bound)
Per AD STARS, including Y&R’s submitted campaign entry
Claimed
8.9B impressions
Y&R campaign total, June report (approximate)
Per Y&R, distributed by PR Newswire