Spread Certificate · No. HIS-01594
This certifies how far it spread
Burger King "Moldy Whopper"
Burger King ·February 2020 ·seeded onYouTubethenPressOpen webRedditRetail
Spread Score
49
Notable
Verified independently
Verified
21.4M impressions
Brandwatch estimate: #MoldyWhopper, two-week window
Brandwatch
Verified
1.7M
YouTube seed views only; derivatives not tallied
Marketing Dive
Verified
same day
Seed to peak proxy, Feb 19 ’20 to Feb 19 ’20
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
8.4B impressions
Agency claim: campaign impressions; reporting window unspecified
Per WPP
Claimed
$40M
Entrant valuation of earned media; not sales or media spend
Per The One Club for Creativity
Claimed
26%
Entrant claim: increase in high-quality ingredient perception
Per The One Club for Creativity