Burger King Whopper Detour

4 outlets

National press, from CNN and WIRED

Week of Dec 7, 2018

Peak date, Dec 4 ’18 to Week of Dec 7, 2018

7 platforms

Started on X

3.5B impressions

CMO-reported campaign impressions by May 17; competing estimate

Per Fernando Machado, Burger King CMO, on LinkedIn

500K sold

Penny Whopper redemptions over the promotion (lower bound)

Per Fernando Machado, Burger King CMO, on LinkedIn

#1

Apple App Store overall chart peak (brand claim via press)

Per Marketing Dive