Spread Certificate · No. HIS-00076
This certifies how far it spread
Call Me Caitlyn
Vanity Fair ·June 2015 ·seeded onXthenTVPressInstagramFacebookOpen webYouTubeRetail
Spread Score
51
Notable
Verified independently
Verified
432.9K sold
July issue newsstand copies sold, reported by WWD
WWD
Verified
3 outlets
National press, from Australian Broadcasting Corporation and CBS News
Verified
Same day
Seed to peak, Jun 1, 2015
Verified
8 platforms
Started on X
Claimed, not audited
Claimed
3.9B impressions
Cover social-media impressions, publisher claim
Per Jane Sarkin
Claimed
13.1M
Reveal-day video views, publisher claim; platforms unspecified
Per TheWrap
Claimed
43%
Readers who first heard about the cover on social media (GfK MRI)
Per MediaPost