LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Moment/Call Me Caitlyn
Grade B25 sourcesHIS-00076

Call Me Caitlyn

Moment · 2015 · Notable

51Editable slideCertificate

Vanity Fair’s Caitlyn Jenner cover sold 432,923 newsstand copies.

VANITY FAIR

@VanityFair · Jun 1, 2015

Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn vnty.fr/1AFTXXc http://t.co/GO1ZgJJKBR

16.5K1.2K
Original · Vanity Fair
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR
@VanityFair on X
Caitlyn Jenner's Vanity Fair cover takes Transgender issues into mainstream
Australian Broadcasting Corporation
Caitlyn Jenner, formerly Bruce Jenner, poses for cover of Vanity Fair
CBS News
Fastest time to reach one million followers on X (formerly Twitter)
Guinness World Records

Spread Score

How it works
Reach63Contagion45Breadth60Velocity65Longevity1051

Numbers

Cover social-media impressions, publisher claim
3.9B
As of Oct 13, 2026 · Self-reported · Jane Sarkin
Seed to peak
same day
Jun 1 ’15 to Jun 1 ’15
Platforms
8
Started on X
Origin
Seeded
Media & publishing

Mechanics

  • Response chain
  • Platform jump
  • Press loopPrimary
  • Controversy
  • Identity badge
  • Political adoption

How it spread

Trace the origin

Vanity Fair posted Jenner’s cover on Twitter. Family replies, TV reports and user-made covers followed. A reader survey documented discussion and passing the article to others; WWD reported 432,923 newsstand sales.

Google searchesMay ’15JunJulAugSepNovJan ’16FebPeakTVXPressInstagramFacebookOpen webYouTubeRetail
TVXPressInstagramFacebookOpen webYouTubeRetail

14 more events on this chart

Join free to see them

Timeline (17)

  1. April 2015

    ABC 20/20 precursor · Apr 24 ’15

    Diane Sawyer interviewed Jenner about her gender identity on ABC.[1]

    Caitlyn Jenner's Vanity Fair cover takes Transgender issues into mainstream
    Open the first post ↗

  2. June 2015

    @VanityFair seed · Jun 1 ’15

    Vanity Fair posted the July cover with the hashtag #CallMeCaitlyn.[2][18]

    Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

  3. Caitlyn Jenner owner response · Jun 1 ’15

    Jenner welcomed readers to Caitlyn seven minutes after Vanity Fair posted the cover.[3]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 21 sources · Score 62
Origin
Seeded
Sector
Media & publishing
Region
US
Cover social-media impressions, publisher claim
3.9B
As of Oct 13, 2026 · Self-reported · Jane Sarkin
Evidence
Grade B

Spread the same way

Colossal's Dire Wolf Announcement

X · 2025

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Mike Pence Fly

TV · 2020

59
holy shit

$150K revenue

Alex Morgan’s tea-sipping celebration

TV · 2019

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Beto O’Rourke’s NFL-protests answer

X · 2018

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesMay ’15JunJulAugSepNovJan ’16FebPeakTVXPressInstagramFacebookOpen webYouTubeRetail
TVXPressInstagramFacebookOpen webYouTubeRetail

14 more events on this chart

Join free to see them

  1. April 2015

    ABC 20/20 precursor · Apr 24 ’15

    Diane Sawyer interviewed Jenner about her gender identity on ABC.[1]

    Caitlyn Jenner's Vanity Fair cover takes Transgender issues into mainstream
    Open the first post ↗

  2. June 2015

    @VanityFair seed · Jun 1 ’15

    Vanity Fair posted the July cover with the hashtag #CallMeCaitlyn.[2][18]

    Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

  3. Caitlyn Jenner owner response · Jun 1 ’15

    Jenner welcomed readers to Caitlyn seven minutes after Vanity Fair posted the cover.[3]

  1. press · Jun 1 ’15

  2. platform jump · Jun 1 ’15

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro