Spread Certificate · No. HIS-00091
This certifies how far it spread
Chipotle Lid Flip
Chipotle Mexican Grill ·January 2019 ·seeded onInstagramthenPressTikTokOpen webYouTubeAudio
Spread Score
28
Niche
Verified independently
866K
Instagram seed views, WMAR reported lower bound
WMAR-2 News
640K
Instagram seed views, Sun retrospective approximate count
Baltimore Sun
Week of May 10, 2019
Milestone date, Jan 9 ’19 to Week of May 10, 2019
6 platforms
Started on Instagram
Claimed, not audited
111K posts
Lid Flip submissions, alternate agency entry
Per The Shorty Awards; entry by Day One Agency, Collab and Chipotle Mexican Grill
110K posts
Lid Flip submissions, first six days
Per The Shorty Awards; entry by Day One Agency with Collab and Chipotle Mexican Grill
268M
All challenge views, alternate agency month-later total
Per The Shorty Awards; entry by Day One Agency, Collab and Chipotle Mexican Grill