Spread Certificate · No. HIS-00100
This certifies how far it spread
Columbia Sportswear: Expedition Impossible
Columbia Sportswear ·December 2025 ·seeded onYouTubethenPressOpen webAudioRedditTV
Spread Score
39
Niche
Verified independently
Verified
6 days
Seed to peak, Dec 2 to Dec 8
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
80M impressions
Agency-reported earned audience; method undisclosed
Per TBWA Worldwide (campaign agency)
Claimed
10.4M
Agency-reported social views, all platforms; unscored
Per TBWA Worldwide (campaign agency)
Claimed
10M
Organic social views, CEO claim; lower bound, platforms unsplit
Per Columbia Sportswear / Motley Fool / AOL (earnings call transcript)