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Library/Campaign/Coperni’s spray-on dress/Certificate

Spread Certificate · No. HIS-00509

It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

This certifies how far it spread

Coperni’s spray-on dress

Coperni ·September 2022 ·seeded onRetailthenXPressOpen webInstagramTikTok

Spread Score

40

Notable

Verified independently

Verified

$5.4M

Website component of modeled MIV; included in total, not revenue

Istituto Marangoni / MAZE35

Verified

3M

Historical #sprayondress hashtag views, lower bound

La Dépêche / ETX Daily Up

Verified

1 day

Seed to peak, Sep 30 to Oct 1

Verified

6 platforms

Started on Retail

Claimed, not audited

Claimed

$26.3M

Launchmetrics modeled MIV, first 48 hours; not sales

Per Fabrican Ltd

Claimed

$20.9M

Social-media portion of MIV; included in total

Per Fabrican Ltd

Claimed

300K

Owner-reported overnight follower gain, lower bound

Per Vogue Business

Issued Oct 14, 2026 · Spread Score v1.2 · 20 sources

howitspread.com/id/HIS-00509

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