Danielle Marcan's 'Weird Chanel Foundation' TikTok
Creator moment · 2022 · Niche
Danielle Marcan's TikTok trying a 'weird Chanel foundation' had 10.2 million plays.
Spread Score
How it worksNumbers
- Plays on the seed TikTok (seed only)
- 10.2M
- As of Oct 15, 2026 · TikTok · TikTok / @daniellemarcan
- Seed to milestone
- 10 days
- Aug 1 ’22 to Aug 11 ’22
- Platforms
- 2
- Started on TikTok
- Origin
- Seeded
- Beauty & personal care
Mechanics
How it spread
Trace the originMarcan’s review made pigment droplets suspended in gel a visible product question. CR Fashion Book embedded it and explained how to mix the droplets before applying. Glossy later reported stitches; no linked sales outcome was established.
Documented milestone; not a measured attention peak.
4 more events on this chart
Join free to see themTimeline (7)
August 2022
Danielle Marcan (@daniellemarcan) seed · Aug 1 ’22
Marcan posted a TikTok with the sticker "trying this weird Chanel foundation".[3]
Wizaz.pl milestone · Aug 11 ’22
Wizaz.pl covered the Chanel foundation's TikTok popularity and named Marcan's test.[5]
CR Fashion Book press · Aug 29 ’22
CR Fashion Book embedded Marcan’s review and explained mixing pigment droplets into serum before brushing on.[2]
Changelogupdated Oct 16 ’26
- Added 2 numbers
- Added: 7 events, 9 sources · Score 33
Spread the same way
New cases, every week
How the next thing spread, the week it does.