Spread Certificate · No. HIS-00119
This certifies how far it spread
Dilly Dilly
Bud Light ·August 2017 ·seeded onTVthenPressFacebookYouTubeRedditXRetailOpen webSnapchat
Spread Score
49
Notable
Verified independently
Verified
13.4K views
Wikipedia, its busiest 30 days
Verified
3 outlets
National press, from Business Insider and The Washington Post
Verified
Week of Dec 1, 2017
Peak date, Aug 2017 to Week of Dec 1, 2017
Verified
9 platforms
Started on TV
Claimed, not audited
Claimed
4B impressions
Earned media impressions (awards film claim; undated)
Per Cannes Lions / Wieden+Kennedy
Claimed
140K posts
Global #DillyDilly uses (Brandwatch claim; all accounts)
Per The Drum
Claimed
900M impressions
Earned media impressions overall, agency claim (lower bound)
Per Wieden+Kennedy