Spread Certificate · No. HIS-00127
This certifies how far it spread
Dove Cost of Beauty
Dove ·April 2023 ·seeded onYouTubethenOpen webPressTVRetail
Spread Score
43
Notable
Verified independently
Verified
328
Removal petition supporters at access
Change.org
Verified
136
Complaints received by the ASA
Advertising Standards Authority
Verified
15 days
Seed to peak, Apr 12 to Apr 27
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
11.1B impressions
Total impressions, AME interview, scope unspecified
Per New York Festivals AME Awards
Claimed
6.6B impressions
US total impressions, as reported, not summed
Per The Marketing Society / Dove and Ogilvy
Claimed
5B impressions
Earned media impressions, Shorty campaign entry
Per The Shorty Awards / Edelman and Dove