Spread Certificate · No. HIS-01006
This certifies how far it spread
Dove Real Beauty Sketches
Dove ·April 2013 ·seeded onYouTubethenRedditTVPressOpen web
Spread Score
55
Notable
Verified independently
Verified
7M views
Original three-minute upload, reported lower bound
ABC News
Verified
3.1M
April campaign shares across platforms
Unruly
Verified
Week of Apr 18, 2013
Peak date, Apr 14 ’13 to Week of Apr 18, 2013
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
4B impressions
PR and blogger impressions, approximate
Per Unilever
Claimed
14 posts
Video parodies reported by Unilever
Per Unilever
Claimed
114M
All-version tracked video views, lower bound
Per Unilever