Spread Certificate · No. HIS-00575
This certifies how far it spread
I Buy My Own Batteries
Duracell ·June 2023 ·seeded onTikTokthenRedditAudioPressInstagramOpen web
Spread Score
40
Notable
Verified independently
Verified
2M views
TikTok seed only; historical press observation, superseded
Business Insider
Verified
24.1M
Original Duracell TikTok plays; retrieved public snapshot
Duracell
Verified
Week of Jun 9, 2023
Milestone date, Jun 7 ’23 to Week of Jun 9, 2023
Verified
6 platforms
Started on TikTok
Claimed, not audited
Claimed
23.9M views
TikTok seed only; entrant retrospective, no derivative census
Per Shorty Awards (entrant submission)
Claimed
6.7B impressions
Earned-media estimate; entrant retrospective
Per Shorty Awards (entrant submission)
Claimed
4.5M views
Instagram brand placement only; entrant retrospective
Per Shorty Awards (entrant submission)