Spread Certificate · No. HIS-00142
This certifies how far it spread
e.l.f. x Dunkin' Makeup Collection
e.l.f. Cosmetics and Dunkin’ ·March 2022 ·seeded onOpen webthenTikTokPressRetailYouTube
Spread Score
60
Viral
Verified independently
Verified
3 outlets
National press, from CNN Business / KOAT and USA Today / Chicago Sun-Times
Verified
1 day
Seed to peak, Mar 31 to Apr 1
Verified
5 platforms
Started on Open web
Claimed, not audited
Claimed
5B impressions
Agency-reported earned-media impressions, lower bound
Per Movers+Shakers
Claimed
5B impressions
CEO-reported press impressions, same campaign, lower bound
Per e.l.f. Beauty earnings call / The Motley Fool
Claimed
2.3B impressions
Campaign entry’s first-day PR impressions
Per Shorty Awards / entry by Movers+Shakers and e.l.f. Cosmetics