Spread Certificate · No. HIS-00144

This certifies how far it spread
e.l.f. Cosmetics and Liquid Death ·March 2024 ·seeded onYouTubethenInstagramPressOpen web
Spread Score
62
Viral
50K
YouTube ad views at two weeks; derivatives not counted
Marketing Brew
Week of Mar 26, 2024
Peak date, Mar 26 ’24 to Week of Mar 26, 2024
4 platforms
Started on YouTube
8B–12B impressions
Retrospective earned impressions; conflicting owner reports
Per Chief Marketer
100K sold
100,000+ Liquid Death Roblox skins; owner report
Per After Earnings / Tarang Amin
6.8B impressions
Earned media impressions reported by April 5
Per Marketing Brew