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Library/Campaign/e.l.f. So Many Dicks/Certificate

Spread Certificate · No. HIS-00863

Official So Many Dicks campaign artwork with a grid of male portraits.

This certifies how far it spread

e.l.f. So Many Dicks

e.l.f. Beauty ·May 2024 ·seeded onOpen webthenPressGroup chatsInstagram

Spread Score

38

Niche

Verified independently

Verified

3 outlets

National press, from Adweek and CNN via Yahoo Finance

Verified

257 days

Seed to peak, May 13, 2024 to Jan 25, 2025

Verified

4 platforms

Started on Open web

Claimed, not audited

Claimed

5B impressions

Two-week organic media impressions claimed in The Drum awards account

Per The Drum / campaign awards account

Claimed

2.4B impressions

Campaign impressions claimed in the 2025 One Show entry

Per The One Club / e.l.f. and Oberland entrant account

Claimed

2.3B–2.4B impressions

Campaign media impressions claimed by Oberland; window unspecified

Per Oberland

Issued Oct 15, 2026 · Spread Score v1.2 provisional · 20 sources

howitspread.com/id/HIS-00863

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<a href="https://howitspread.com/id/HIS-00863"><img src="https://howitspread.com/badge/HIS-00863.svg" alt="Spread Score 38, Niche, verified by How It Spread" height="40"></a>

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