Spread Certificate · No. HIS-00579
This certifies how far it spread
It's an e.l.f.ing Glow Storm
e.l.f. Cosmetics ·December 2022 ·seeded onTikTokthenOpen webPressRetail
Spread Score
45
Notable
Verified independently
3.9M
Historical Trainor post plays, December 2022 snapshot
Glossy
2 outlets
National press, from Adweek and Ad Age (copy hosted by The Weather Company)
Week of Dec 14, 2022
Peak date, Dec 8 ’22 to Week of Dec 14, 2022
4 platforms
Started on TikTok
Claimed, not audited
5B impressions
Agency-reported earned media impressions, lower bound
Per SHADOW and e.l.f. Cosmetics / Shorty Awards entry
15M impressions
Partner-reported paid display and DOOH impressions, lower bound
Per The Weather Company (campaign media partner)
10M
Reported first-week campaign views, platforms unspecified
Per SHADOW and e.l.f. Cosmetics / Shorty Awards entry