Spread Certificate · No. HIS-00783

This certifies how far it spread
e.l.f. Cosmetics ·August 2025 ·seeded onXthenTikTokRedditPressRetailInstagramYouTube
Spread Score
34
Niche
33.8M views
TikTok reaction: product-disposal video only (live)
TikTok / @realreneeellynn (now @nay_ellynnn)
7.4M views
TikTok reaction: Jillie Clark only (live)
TikTok / Jillie Clark
3 days
Seed to peak, Aug 11 to Aug 14
7 platforms
Started on X
4M views
TikTok paid creative only (live; excludes derivatives)
Per TikTok / @elfyeah
$96K
Oculus giveaway value; products, not revenue (brand report)
Per The Business of Fashion
1.1K
Oculus pop-up visitors (brand report)
Per The Business of Fashion