Spread Certificate · No. HIS-00581
This certifies how far it spread
Equinox: We Don’t Speak January
Equinox ·January 2023 ·seeded onXthenPressTikTokOpen webTV
Spread Score
45
Notable
Verified independently
Verified
8M
Pop Crave report live views
Pop Crave
Verified
1M
Jess Smith reaction live views
Jess Smith
Verified
Week of Jan 2, 2023
Peak date, Jan 1 ’23 to Week of Jan 2, 2023
Verified
5 platforms
Started on X
Claimed, not audited
Claimed
2.4B impressions
COLLINS claimed earned impressions; conflicting total
Per COLLINS
Claimed
1.2B–2.4B impressions
Better Half claimed earned impressions; window unspecified
Per Better Half
Claimed
504%
COLLINS claimed increase in brand conversation
Per COLLINS