Spread Certificate · No. HIS-00161
This certifies how far it spread
Fenty Beauty Launch
Fenty Beauty / Rihanna / Kendo Brands ·September 2017 ·seeded onRetailthenInstagramXPressYouTubeOpen web
Spread Score
53
Notable
Verified independently
Verified
240K
Independent campaign-praise tweet likes, lower bound
YPulse
Verified
67K
Rihanna's campaign tweet likes
YPulse
Verified
3 days
Seed to peak, Sep 8 to Sep 11
Verified
6 platforms
Started on Retail
Claimed, not audited
Claimed
1.6B impressions
Dash Hudson estimated first-month Instagram impressions
Per Dash Hudson / Hélène Heath
Claimed
$100M
Reported first-40-day sales; cutoff unspecified
Per TIME
Claimed
1.1B impressions
Madrid launch event's reported social impressions
Per Wildbytes / Marketing Communication News