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Library/Campaign/Ford Men's Only Edition Explorer/Certificate

Spread Certificate · No. HIS-00584

A spoof Explorer ad removed features credited to women and revealed a tribute for Women’s History Month.

This certifies how far it spread

Ford Men's Only Edition Explorer

Ford Motor Company ·March 2023 ·seeded onYouTubethenPressOpen webAudioXRedditTikTok

Spread Score

43

Notable

Verified independently

Verified

1.4M views

X repost only, rounded live counter; derivatives uncounted

FeministHellcat / X

Verified

544K views

YouTube seed only, later historical lower bound

WRTV / Simplemost

Verified

Week of Mar 9, 2023

Peak date, Mar 8 ’23 to Week of Mar 9, 2023

Verified

7 platforms

Started on YouTube

Claimed, not audited

Claimed

39M impressions

Agency claim: earned impressions in first 24 hours

Per Susan Mersch

Claimed

4.6M

VML-reported social impressions in first24 hours; exact endpoint unspecified

Per VML

Claimed

2.8M

VML-reported views across Ford social channels; cutoff unspecified

Per VML

Issued Oct 14, 2026 · Spread Score v1.2 provisional · 22 sources

howitspread.com/id/HIS-00584

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