Spread Certificate · No. HIS-01728
This certifies how far it spread
FTX Larry David Super Bowl ad
FTX Trading Limited / West Realm Shires Services Inc. (FTX US) ·February 2022 ·seeded onTVthenXPressOpen webApp stores
Spread Score
46
Notable
Verified independently
Verified
43.2M impressions
WPP-reported FTX broadcast household impressions, not people
WPP / GroupM
Verified
$10M–$13M
Reported David talent fee only; lawsuit alleged $13M
The Hollywood Reporter
Verified
same day
Seed to milestone, Feb 13 ’22 to Feb 13 ’22
Verified
5 platforms
Started on TV
Claimed, not audited
Claimed
31.7B impressions
Agency-claimed earned-media impressions; cutoff unstated
Per PRSA / FTX with dentsuMB PR and M Group
Claimed
7.5
Announced bitcoin prize per contest winner, BTC
Per FTX US / PR Newswire
Claimed
4
Announced contest winners, incentivized retweets
Per FTX US / PR Newswire