Grade B19 sourcesHIS-01728
FTX Larry David Super Bowl ad
Campaign · 2022
Larry David’s 60-second FTX ad resurfaced after the exchange filed for bankruptcy.
Spread Score
How it worksNumbers
- Agency-claimed earned-media impressions; cutoff unstated
- 31.7B
- Self-reported · PRSA / FTX with dentsuMB PR and M Group
- Seed to milestone
- same day
- Feb 13 ’22 to Feb 13 ’22
- Platforms
- 5
- Started on TV
- Origin
- Paid
- Finance
How it spread
Trace the originFTX aired David’s first commercial and tied retweets to a bitcoin giveaway. Sensor Tower reported a rise in US installs. The ad resurfaced when FTX collapsed; litigation and David’s later regret extended its afterlife.
Documented milestone; not a measured attention peak.
Timeline (16)
February 2022
FTX precursor · Feb 7 ’22
FTX announced a bitcoin giveaway whose prize depended on when its Super Bowl ad aired.[1]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Keep incentivized retweets separate from voluntary recommendations.
Every number (9)
- WPP-reported FTX broadcast household impressions, not people“FTX 43208115”43.2M[18]
Press (8 outlets)
- Feb 7, 20226 days before
Decrypt · FTX Will Give Away Bitcoin During the Super Bowl—But There’s a Catch
You’ve seen 1 of 4 steps, 1 of 9 numbers and 1 of 8 outlets. Pro opens the rest, with all 19 sources.