Spread Certificate · No. HIS-00172
This certifies how far it spread
Game of Thrones coffee cup
HBO ·May 2019 ·seeded onOpen webthenTVXPressInstagramRetail
Spread Score
62
Viral
Verified independently
Verified
1.3K
GDELT peak daily indexed news articles, not audience reach
GDELT Project
Verified
6 outlets
National press, from Variety and The Verge
Verified
1 day
Seed to peak, May 6 to May 7
Verified
6 platforms
Started on Open web
Claimed, not audited
Claimed
53B impressions
Agency estimate: potential online news audience, nonunique
Per Hollywood Branded
Claimed
1B impressions
Agency estimate: estimated US TV impressions, reported separately
Per Hollywood Branded
Claimed
$3B
Agency estimate of Starbucks online media value
Per Hollywood Branded