Game of Thrones coffee cup
Meme & format · 2019 · Viral
A coffee-cup mistake drew a $2.3 billion publicity estimate for Starbucks and an HBO edit.
zane
@zane · May 6, 2019
my favorite show in the entire world forgot a STARBUCKS COFFEE CUP ON THE TABLE WHILE FILMING
Colorado Parks and Wildlife
@COParksWildlife · May 6, 2019
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace
Game of Thrones
@GameOfThrones · May 6, 2019
News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had ordered an herbal tea.
Spread Score
How it worksNumbers
- Agency estimate: potential online news audience, nonunique
- 53B
- As of May 12, 2019 · Press · Self-reported · Hollywood Branded
- Seed to peak
- 1 day
- May 6 ’19 to May 7 ’19
- Platforms
- 6
- Started on Open web
- Origin
- Organic
- Entertainment
How it spread
Trace the originViewers shared a cup left beside Daenerys. HBO acknowledged the error and removed it. Press reported a $2.3 billion Starbucks publicity estimate; brand replies, cast jokes and television parody extended the reaction.
13 more events on this chart
Join free to see themTimeline (16)
May 2019
forever-aliendreams / ladyennefer seed · May 6 ’19
A surviving Tumblr reblog preserved forever-aliendreams's screenshot of the cup at 04:56:28 UTC.[3]
Changelogupdated Oct 12 ’26
- Added: 16 events, 29 sources · Score 82
Spread the same way
New cases, every week
How the next thing spread, the week it does.