Spread Certificate · No. HIS-00364

This certifies how far it spread
Goldfish / Pepperidge Farm / The Campbell’s Company ·October 2024 ·seeded onInstagramthenPressTVOpen webReddit
Spread Score
53
Notable
4 outlets
National press, from CNN and USA TODAY
Week of Oct 23, 2024
Peak date, Oct 23 ’24 to Week of Oct 23, 2024
5 platforms
Started on Instagram
14.5B impressions
Agency claim: earned-media impressions, later total
Per Mischief @ No Fixed Address / LinkedIn
14B impressions
Agency claim: first-week impressions, over
Per The One Club
6.2B impressions
Agency claim: day-one earned-media impressions
Per The One Club