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Library/Campaign/Goop: The Diapér/Certificate

Spread Certificate · No. HIS-00588

goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

This certifies how far it spread

Goop: The Diapér

Goop / Baby2Baby; Mother Los Angeles (agency) ·May 2022 ·seeded onInstagramthenTVXPressOpen web

Spread Score

28

Niche

Verified independently

Verified

2 outlets

National press, from Global News and CNN Brasil

Verified

Week of May 12, 2022

Peak date, May 11 ’22 to Week of May 12, 2022

Verified

5 platforms

Started on Instagram

Claimed, not audited

Claimed

150M impressions

Campaign earned impressions, agency claim; reporting window unspecified

Per The One Club

Claimed

4

States dropping diaper tax following campaign, agency attribution

Per Mother Los Angeles

Issued Oct 14, 2026 · Spread Score v1.2 · 19 sources

howitspread.com/id/HIS-00588

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