Spread Certificate · No. HIS-01621
This certifies how far it spread
Got Milk?
California Milk Processor Board; MilkPEP licensed the slogan nationally ·October 1993 ·seeded onTVthenRetailPressOpen webTikTok
Spread Score
42
Notable
Verified independently
Verified
8 outlets
National press, from Associated Press via Los Angeles Times and San Francisco Examiner via SFGate / George Raine
Verified
Jun 1995
Milestone date, Oct 29 ’93 to Jun 1995
Verified
5 platforms
Started on TV
Claimed, not audited
Claimed
650M impressions
2020 revival earned media; undated 'and counting' claim
Per Jeff Barry, campaign creative director
Claimed
$10M
Trademark licensing revenue, cumulative; retrospective lower bound
Per ASAE / Jeff Manning
Claimed
$1M
Estimated annual merchandise revenue, January 1999 talk
Per UC Davis Innovator / Jeff Manning (transcript mirrored at milk.com)