Spread Certificate · No. HIS-00365
This certifies how far it spread
Heineken: The Boring Phone
Heineken, with Bodega and HMD ·April 2024 ·seeded onYouTubethenPressOpen webRetailApp storesReddit
Spread Score
53
Notable
Verified independently
Verified
75
Live Hacker News comment descendants, lookup date
Hacker News official API
Verified
47
Live Hacker News submission score, lookup date
Hacker News official API
Verified
1 day
Seed to peak, Apr 17 to Apr 18
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
8.9B impressions
Later Cannes entrant claim: earned-media impressions
Per WARC / Cannes Creative Lions entrant case
Claimed
53 posts
Owner claim: organic creator content, platforms unspecified
Per Heineken
Claimed
7.3B impressions
Creative’s claim: earned media in the first three weeks
Per Yuste De Lucas / campaign creative