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Library/Campaign/Heineken Worlds Apart/Certificate

Spread Certificate · No. HIS-00205

A film pairing strangers with opposing beliefs to build a bar, then choose whether to discuss differences over beer.

This certifies how far it spread

Heineken Worlds Apart

Heineken ·April 2017 ·seeded onYouTubethenPressOpen webXAudio

Spread Score

45

Notable

Verified independently

Verified

10.4M views

YouTube seed; top 10 derivatives unavailable (lower bound)

Marketingfacts

Verified

3.6M views

YouTube seed; top 10 derivatives unavailable (lower bound)

Fox News

Verified

15 days

Seed to peak, Apr 20 to May 5

Verified

5 platforms

Started on YouTube

Claimed, not audited

Claimed

2B impressions

Reported campaign reach; measurement scope undefined

Per Directory / Direct New Ideas

Claimed

#1

YouTube April ad ranking, as reported by the agency

Per DJE Holdings / Vimeo

Claimed

50M

Film views across unspecified platforms, director claim

Per Toby Dye / Vimeo

Issued Oct 12, 2026 · Spread Score v1.2 provisional · 13 sources

howitspread.com/id/HIS-00205

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<a href="https://howitspread.com/id/HIS-00205"><img src="https://howitspread.com/badge/HIS-00205.svg" alt="Spread Score 45, Notable, verified by How It Spread" height="40"></a>

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