Spread Certificate · No. HIS-00207
This certifies how far it spread
Heinz: #FindTheKetchupBoatGuy
Heinz / The Kraft Heinz Company ·February 2023 ·seeded onInstagramthenXPressRedditFacebookOpen webTV
Spread Score
53
Notable
Verified independently
$14.8K
Initial boat donation, documentation inspected by Insider
Business Insider
$9.9K
Additional boat payment, reported by Insider
Business Insider
Week of Feb 27, 2023
Peak date, Feb 14 ’23 to Week of Feb 27, 2023
7 platforms
Started on Instagram
Claimed, not audited
3.7B impressions
Campaign earned-media impressions, entrant claim; window undisclosed
Per Shorty Awards / The Kitchen North America and Kraft Heinz entrant submission
4.8M impressions
Instagram post reach, Heinz claim to CBS; unique people, not views
Per CBS News
4K
Instagram likes, historical Heinz claim; lower bound
Per CBS News