Spread Certificate · No. HIS-00366
This certifies how far it spread
Heinz: Heinz Ketchup & Seemingly Ranch
Kraft Heinz; Rethink (creative); Zeno Group (PR); Starcom (media) ·September 2023 ·seeded onInstagramthenXPressRedditOpen webRetail
Spread Score
52
Notable
Verified independently
Verified
4 outlets
National press, from CBS News and CNN Business / KEYT
Verified
Sep 2023
Peak date, Sep 26 ’23 to Sep 2023
Verified
6 platforms
Started on Instagram
Claimed, not audited
Claimed
4.7B–6.1B impressions
Entrant earned-impression estimates; periods differ
Per Mustaali Raj / campaign art director
Claimed
367.8K impressions
Owned-social impressions, entrant campaign tracking
Per Effie Worldwide / Kraft Heinz and Rethink entrant submission
Claimed
2.2K
Campaign press placements reported by entrant
Per The Drum / Rethink entrant case study