Spread Certificate · No. HIS-00208
This certifies how far it spread
Heinz Mustard: Heinz Mustard X Mustard
Heinz / The Kraft Heinz Company ·February 2025 ·seeded onTVthenPressXOpen webRedditRetailAudio
Spread Score
39
Niche
Verified independently
Verified
346.4K views
Owned X creative only; derivatives uncounted (live)
Heinz US / X
Verified
Week of Feb 9, 2025
Peak date, Feb 2 ’25 to Week of Feb 9, 2025
Verified
7 platforms
Started on TV
Claimed, not audited
Claimed
2.1B impressions
Later earned-impression claim (SABRE entrant summary)
Per WARC (SABRE Awards entrant case summary)
Claimed
10K posts
Sponsored X hashtag posts (entrant claim; lower bound)
Per The One Club for Creativity
Claimed
1.1B impressions
Earlier earned-impression claim (Monks)
Per Monks (campaign vendor)