Spread Certificate · No. HIS-01417
This certifies how far it spread
H&M x Balmain
H&M; Balmain (Olivier Rousteing, creative director) ·November 2015 ·seeded onRetailthenTVOpen webInstagramYouTubeXPress
Spread Score
41
Notable
Verified independently
Verified
333M impressions
Hashtag impressions, launch week; Brandwatch lower bound
Brandwatch's Dinah Alobeid via Social Media Today
Verified
312M impressions
Prelaunch campaign impressions; Brandwatch estimate
Digiday
Verified
Week of Nov 5, 2015
Peak proxy date, Nov 5 ’15 to Week of Nov 5, 2015
Verified
7 platforms
Started on Retail
Claimed, not audited
Claimed
250
Announced store distribution, approximate; not units sold
Per H&M via PR Newswire
Claimed
99
Leaked product images posted by one account; Rees's report
Per Kathryn Swartz Rees on Medium