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Library/Campaign/IKEA Better Late Than Never/Certificate

Spread Certificate · No. HIS-00788

NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

This certifies how far it spread

IKEA Better Late Than Never

IKEA Sweden; Åkestam Holst NoA (creative agency) ·January 2025 ·seeded onOpen webthenPress

Spread Score

0

Niche

Verified independently

Verified

6.1K views

Mannequin companion on Vimeo; live partial count

Vimeo API / NoA | Åkestam Holst

Verified

6K views

Bottle Flip companion on Vimeo; live partial count

Vimeo API / NoA | Åkestam Holst

Verified

Week of Jan 26, 2025

Peak proxy date, Jan 21 ’25 to Week of Jan 26, 2025

Verified

2 platforms

Started on Open web

Claimed, not audited

Claimed

232M

Agency-claimed global reach; method and unique-person deduplication unknown

Per Merca2.0

Claimed

17M

Earned-media valuation in EUR; agency claim

Per The Clios / Åkestam Holst NoA entry

Claimed

183%

Traffic increase; agency claim, period unstated

Per The Clios / Åkestam Holst NoA entry

Issued Oct 15, 2026 · Spread Score v1.2 provisional · 20 sources

howitspread.com/id/HIS-00788

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