Spread Certificate · No. HIS-00225
This certifies how far it spread
IKEA Game of Throws
IKEA ·August 2017 ·seeded onXthenPressTVFacebookRedditOpen webYouTube
Spread Score
41
Notable
Verified independently
Verified
5.5K
Norway’s August 16 staff photo likes, lower bound
TIME
Verified
193
Seed X likes, live page counter; API checked Oct 12
IKEA UK / X
Verified
Week of Aug 17, 2017
Milestone date, Aug 7 ’17 to Week of Aug 17, 2017
Verified
7 platforms
Started on X
Claimed, not audited
Claimed
778M impressions
Global campaign impressions, IKEA claim reported by Marketing Week
Per Marketing Week
Claimed
400M impressions
Social campaign impressions, SABRE submission claim
Per SABRE Awards / WARC
Claimed
151M impressions
Internet users reached, IKEA estimate reported by Marketing Week
Per Marketing Week