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Library/Campaign/IKEA Guilty Pets/Certificate

Spread Certificate · No. HIS-00789

3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

This certifies how far it spread

IKEA Guilty Pets

Al-Futtaim IKEA; INGO Hamburg (agency) ·March 2024 ·seeded onOpen webthenPress

Spread Score

50

Notable

Verified independently

Verified

7.9K

Live reactions on Ogilvy’s 2025 LinkedIn recirculation

Ogilvy / LinkedIn

Verified

110

Live comments on Ogilvy’s 2025 LinkedIn recirculation

Ogilvy / LinkedIn

Verified

Same day

Seed to peak, Mar 26, 2024

Verified

2 platforms

Started on Open web

Claimed, not audited

Claimed

4.1B impressions

Estimated campaign impressions, agency award entry

Per The One Club / INGO entry

Claimed

$18M

Claimed earned media valuation; not revenue or spend

Per The One Club / INGO entry

Claimed

5222%

Claimed engagement growth versus previous campaign

Per The One Club / INGO entry

Issued Oct 15, 2026 · Spread Score v1.2 provisional · 19 sources

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