Spread Certificate · No. HIS-00676
This certifies how far it spread
IKEA Phone Sleep Collection
Al-Futtaim IKEA ·October 2025 ·seeded onInstagramthenPressOpen webAudio
Spread Score
39
Niche
Verified independently
Verified
Week of Oct 20, 2025
Peak date, Oct 8 ’25 to Week of Oct 20, 2025
Verified
4 platforms
Started on Instagram
Claimed, not audited
Claimed
650M impressions
Campaign-reported global reach; method undisclosed
Per The One Club; submission by Memac Ogilvy UAE and Al-Futtaim IKEA
Claimed
$1.3M
Earned media valuation, not revenue or media spend
Per The One Club; submission by Memac Ogilvy UAE and Al-Futtaim IKEA
Claimed
41.4K
Challenge phone-rest sessions, not measured human sleep
Per The One Club; submission by Memac Ogilvy UAE and Al-Futtaim IKEA