Spread Certificate · No. HIS-00602
This certifies how far it spread
IKEA x Severance
IKEA Global, in-house Responsive team ·March 2025 ·seeded onInstagramthenXRedditPressOpen web
Spread Score
39
Niche
Verified independently
Verified
3.6M views
Nielsen X screenshot only; observed platform lower bound
Rasmus Nielsen / X
Verified
Week of Mar 28, 2025
Peak date, Mar 21 ’25 to Week of Mar 28, 2025
Verified
5 platforms
Started on Instagram
Claimed, not audited
Claimed
21M impressions
IKEA-reported trackable impressions, owner posts and X shares
Per Shorty Awards / IKEA entrant
Claimed
371K
IKEA-reported reactions on its campaign posts
Per Shorty Awards / IKEA entrant
Claimed
146K
IKEA-reported shares on its campaign posts
Per Shorty Awards / IKEA entrant